Transparency is Trust
Logware is a blockchain SAAS that makes it easy to store, secure, track, access and analyze data. Use of the blockchain platform provides an unparalleled combination of security, transparency, energy-efficiency, and value.
Logo Design & Brand Development
We based the logo on Logware’s Transparency is Trust tagline, exploring organic, harmonic color variants to create the illusion of layered opacity. We utilized the letterform “L” as a visual jumping-off-point to create the unique data check-mark brand icon.
Business Card Brand Touchpoint
A transparent spot gloss UV varnish on the back of the card reveals the “hidden” tagline when it catches the light. The execution helps illustrate the idea of discovering elusive, obscured information via the exploration of transparent layers of data. The little detail illuminates Logware’s value-add, while infusing the card with a bit of unexpected wonder. Enthusiastic feedback from clients and associates has been overwhelmingly positive.