Logware
Transparency is Trust
Project Types:
Logo design
Brand development
Print collateral
My Role:
Consultant
Designer
Project Timeline:
1 month
Logware is blockchain-as-a-service that makes it easy to store, secure, access and analyze data. The use of the blockchain platform provides an unparalleled combination of usability, speed, security, transparency, energy-efficiency, and value.
Logo Design & Brand Development
We based the logo on Logware’s tagline, Transparency is Trust; utilizing the letterform “L“ as the visual jumping off point to create our unique data checkpoint icon. We explored emotional color variants to create the illusion of layered transparency, finally landing on a distinctive triad of vibrant, unexpected secondary colors reminiscent of stained glass.
Business Card Touchpoint
A transparent spot gloss UV varnish on the back of the card reveals the “hidden” tagline only when it catches the light. The execution helps illustrate the idea of discovering elusive, obscured information via the exploration of transparent layers of data. The little detail illuminates Logware’s value-add, while infusing the card with a bit of unexpected wonder. Feedback from clients has been overwhelmingly positive.
