Fisheries Supply

Where Boating Adventures Begin

Project Types:
Brand Development
Brand Management

My Role:
Art Director

Project Timeline:
Ongoing — 10+ Years

Fisheries Supply, a third generation family-owned business located in the heart of Seattle’s maritime industry, is the largest distributor of marine products in the Pacific Northwest. Fisheries serves boat yards, dealers, builders, chandleries, commercial fishermen and recreational boaters throughout the Pacific Northwest, Alaska and beyond.

As Fisheries’ defacto Art Director and Brand Manager I work directly with the VP of marketing on brand development and targeted marketing and advertising initiatives; including weekly, seasonal and annual sales promotions, email marketing, print and digital ad campaigns, and in-store signage and display. I also collaborate with the sales team in developing targeted support materials, advertising, and strategic collateral for trade show events and new business initiatives.


We utilize a “better design & branding” strategy to differentiate Fisheries from the larger, publicly traded marine industry competition — and the strategy has proved effective. Fisheries has increased market-share, engagement, email subscription and sales rates year-after-year for over a decade. *It pays to invest in your brand.

Deep Sea Blue

Pantone PMS 287C
CMYK 100 • 69 • 0 • 11
RGB 1 • 83 • 53
Web #00529b

Sailing sky Blue

Pantone PMS Process Blue
CMYK 100 • 25 • 0 • 0
RGB 0 • 143 • 213
Web #008fd5

Fish Scale Silver

Pantone PMS Cool Grey 5
CMYK 0 • 0 • 0 • 40
RGB 147 • 149 • 152
Web #939598

Safety Orange

Pantone PMS 137C
CMYK 0 • 35 • 100 • 0
RGB 252 • 175 • 23
Web #fcaf17

“Jason, this is great stuff.  You are getting everything spot on and better than I could have imagined.  We are going to look good at the show. Thank you.”

Eric Rothermel

Vice President, Sales, Fisheries Supply