Fisheries Supply
Where Boating Adventures Begin
Project Types:
Design
Brand Development
Brand Management
Marketing
Advertising
My Role:
Designer
Art Director
Consultant
Project Timeline:
Ongoing — 10+ Years
As Fisheries’ defacto Art Director and Brand Manager I work directly with the VP of marketing on brand development and targeted marketing and advertising initiatives; including weekly, seasonal and annual sales promotions, email marketing, print and digital ad campaigns, and in-store signage and display. I also collaborate with the sales team in developing targeted support materials, advertising, and strategic collateral for trade show events and new business initiatives.
Results
We utilize a “better design & branding” strategy to differentiate Fisheries from the larger, publicly traded marine industry competition — and the strategy has proved effective. Fisheries has increased market-share, engagement, email subscription and sales rates year-after-year for over a decade. *It pays to invest in your brand.
Deep Sea Blue
Pantone PMS 287C
CMYK 100 • 69 • 0 • 11
RGB 1 • 83 • 53
Web #00529b
Sailing sky Blue
Pantone PMS Process Blue
CMYK 100 • 25 • 0 • 0
RGB 0 • 143 • 213
Web #008fd5
Fish Scale Silver
Pantone PMS Cool Grey 5
CMYK 0 • 0 • 0 • 40
RGB 147 • 149 • 152
Web #939598
Safety Orange
Pantone PMS 137C
CMYK 0 • 35 • 100 • 0
RGB 252 • 175 • 23
Web #fcaf17
“Jason, this is great stuff. You are getting everything spot on and better than I could have imagined. We are going to look good at the show. Thank you.”