As Fisheries’ defacto Art Director and Brand Manager I work directly with the VP of marketing on brand development and targeted marketing and advertising initiatives; including weekly, seasonal and annual sales promotions, email marketing, print and digital ad campaigns, and in-store signage and display. I also collaborate with the sales team in developing targeted support materials, advertising, and strategic collateral for trade show events and new business initiatives.

Results

We utilize a “better design & branding” strategy to differentiate Fisheries from the larger, publicly traded marine industry competition — and the strategy has proved effective. Fisheries has increased market-share, engagement, email subscription and sales rates year-after-year for over a decade. *It pays to invest in your brand.