Roadside Entertainment
Find great stories and bring them to life
Project Types:
Logo design
Brand development
My Role:
Consultant
Designer
Project Timeline:
1 month
Roadside Entertainment produces a diverse array of award-winning programming for television, digital platforms and branded entertainment, in both long and short formats. Its portfolio includes work for ESPN, IFC, ABC, VH1, BET, the Sundance Channel, the NFL Network, CBS, Showtime, Reebok, Microsoft, EA Sports, The Honest Company, and Unilever.
Logo Design & Brand Development
At the time of our engagement Roadside was being courted for potential acquisition by a number of big name media players looking to expand their footprint in the world of advertising and content-creation. We based the logo on a combination of directional road sign silhouettes and the iconic triangular shape of the PLAY button on media devices. The striking black and yellow color palette was inspired by gritty, “roadwork ahead” construction signage, to reference the hard-working, problem-solving, get-it-done attitude of the Roadside development, production team and crew.
Results
Shortly after the completion of our rebrand, Roadside Entertainment was acquired by Peter Guber’s Mandalay Sports Media (MSM) for an undisclosed sum.
